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  Case Studies - Lunch Beats

Event: “Lunch Beats,” a lunchtime Concert Series (Presented for 11 years)

Location: Samson Park, Greenwood Plaza Business Park, Englewood, CO

Client: The Museum of Outdoor Arts, Englewood, CO

Client Objectives
Create and produce a free outdoor lunchtime performance series for people working in a large business park as part of the nonprofit’s mission of making the arts more accessible.

Skyline Recommendations

  • Present a mixture of popular and cultural performance groups.
  • Obtain media sponsorships to support the promotional campaign.
  • Obtain sponsorship partners to underwrite the series.
  • Run each program over 90 minutes without an intermission during peak lunch times.
  • Use the series as a vehicle for promoting other programs under The Museum’s direction.

Skyline’s Concept-to-Completion Services

  • Conceived project design.
  • Developed budget for client’s approval.
  • Obtained sponsorships.
  • Created and implemented sponsorship benefits program.
  • Designed and implemented promotional campaign.
  • Wrote and distributed publicity releases.
  • Contracted and supervised technical production (sound, rentals).
  • Contracted and scheduled talent.
  • Emceed and managed each event.
  • Contracted construction of a “temporary” stage, which lasted 4 years.
  • Managed budget and paid all talent and suppliers.
  • Renewed sponsorships annually and developed new sponsors.

Results

Lunch Beats was a highly successful performance series that was presented for 11 years.

Attendance grew from a few hundred guests to over 1000 at each concert.

During the Series’ run, the client built Fiddler’s Green Amphitheatre with a seating capacity of 18,000. The series was discontinued once the Amphitheatre’s success was established.

Testimonial

“Skye Griffith brings a level of honesty, professionalism and integrity to the industry that should be the norm and I would not hesitate to recommend her for any project connected with festival or event design and production.

 
 
 
 
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