EVENTS

Event: FAC Concerts, "Rockin' The Gardens"

Location: Patio Gardens, The Millennium Harvest House Hotel, Boulder, CO

Client: Millennium Harvest House Hotel, Boulder, CO

Client Objectives: Create and produce free evening concerts every Friday throughout the summer to increase patronage at the hotel's restaurants and draw attention to its many other amenities

Skyline Recommendations

. Present a mixture of popular, dance-oriented music performed by local and regional bands.
. Obtain media sponsorships to support the promotional campaign.
. Obtain sponsorship partners to underwrite the series.
. Pair musical styles with themed dinner options.
. Create specialty drinks available only at FAC concerts.
. Use the series as a vehicle for promoting other special events at the hotel.
. Use the concert series to show off the hotel's other fine amenities.
. Add children's programming to increase the "family friendly" nature of the venue and the concert series.
. Create a comprehensive advertising and promotional campaign to support the concert series.

Skyline’s Concept-to-Completion Services

. Conceived project design.
. Developed budget for client’s approval.
. Contracted and supervised technical production (sound, rentals).
. Contracted and scheduled talent.
. Managed budget and paid all talent and suppliers.
. Assisted with project promotion.
. Recommended marketing professional to manage promotional campaign.
. Presented concept to potential media sponsors.

Results

The FAC concerts are now in their third year. Attendance has grown from a few hundred guests to over 1000 at each concert. We have added theatrical performers in 2009, including performers from Cirque USA, America's largest professional cirque troupe. The concert series has reached beyond Boulder audiences and attracted guests from Longmont, Denver and other Colorado communities.

Testimonial

"Skye Griffith has been working with the Millennium Harvest House, Boulder for the past 3 years. She and her organization have been charged with the responsibility of booking and managing the entertainment programming for our Friday Afternoon Clubs. We have found Skye and her team a pleasure to work with. They have always been responsive, creative and professional with every challenge and request that we have presented them."

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